We create market-disrupting game-based digital campaigns to trigger customer behaviour

Why rubin8

We deliver customer insights that power your business. As simple, and as complex as that.

We improve return through increased conversions, global application and data-driven insights to optimise your campaigns and increase customer retention.

We streamline your marketing and reporting with our fully-integrated software platform and visual analytics dashboard. We put you in control with our customisable API, giving you anytime-anywhere insights from your preferred CRM or CMS. Track customer behaviour, preferences, engagements and responses to accelerate your marketing outcomes.

We command attention and response. With audiences increasingly resistant to traditional marketing, gamification works – enabling brand-relevant, likeable, sharable, engaging content with instant reward. Customers want to play, and rubin8 delivers.

For marketers

Our campaigns outperform traditional marketing on every key metric:

consumer conversion
Client: BCF

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increase in eDM open rates
Client: Tatts

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For researchers

Gain deeper insight into customer attitudes and preferences:

increase in data quality
Client: Suncorp

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survey completion
Client: National Storage

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rubin8 – play hard, work harder

rubin8 is the powerhouse behind our result-driven campaigns. An industry-leading marketing automation platform, rubin8 seamlessly integrates with your existing technology, giving you visual analytics, behavioural profiling and journey mapping, and meaningful insights in one easy-to-navigate dashboard.

While your consumers are playing hard, rubin8 works harder. Transforming consumer response into actionable insights. Boosting engagement and interaction without interruption. Triggering and capturing consumer behaviour.

Whatever your objective, from expanded reach to increased sales to detailed customer profiling, rubin8 delivers:

  •   Lead generation
  •   Research
  •   Education
  •   Retention
  •   Loyalty & reward campaigns

Industry-first games to help you win

We take customer engagement to the next level, with brand-relevant, targeted games that customers want to play… and share… and play again.

See how a simple game can transform your marketing outcomes.

Play and learn

Our clients

We’ve delivered big results for big brands, from banking to retail to hospitality and entertainment. But we’re not just for the heavy-hitters. Whatever your industry, whatever your outcome, whatever your target, our scalable platform delivers customised campaigns that exceed your expectations.

Want more? Read our Case Studies and visit our Blog and to discover how we helped these brands WIN.


Discover more about rubin8 and how we’re changing consumer marketing through strategic gamification. Catch us at these events, or Contact Us to book a Discovery Workshop.

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Contact us

Don't hesitate to get in touch with us.

We would love to discuss how we can enhance your next consumer campaign.

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rubin8 Headquarters

1/61 Holdsworth Street
Coorparoo, QLD
4151, Australia

T: 61 7 3847 8206


T: 1300 826 079

Mailing Address

PO Box 303
Coorparoo, QLD
4151, Australia